On a recent trip to London I was amused by the differences in infomercials between the US and England. If you stay up late enough or get up early enough you’ll find the US runs infomercials primarily related to being overweight and ways to combat obesity. Case in point, Tony Little [LINK]. And you might say that is in some ways representative of the cultural stereotypes around being American.

So what then would be representative of the English culture? What product best represents the plight of the Englishman in today’s fast-moving internet powered world? Is it a Foreman Grill to cook your bangers and mash? Or how about a hat that can hold two pints of "bitter" whilst you’re sitting in the soccer stands?

Nope. It’s "Bricky", the wall building tool [LINK]. If you’re like me and you wake up late at night wondering how to lay bricks but get a uniform spacing of your mortar, Bricky is the answer.

Take a look at this project which started in 2000.

and here it is in 2006 just 6 short years later

[LINK]

If it hadn’t been for Bricky, that project might have taken 6 years and 2 months or MORE!!!